Denny Hamlin and Michael Jordan, high-profile business partners in 23XI Racing, also share a deep competitiveness toward each other on NASCAR Cup Series race days. Despite Hamlin’s full-time racing against his co-owned cars at Joe Gibbs Racing until next season, he often engages in friendly banter with Jordan at the track. This competitive spirit was evident after the Advent Health 400 at Kansas Speedway when Hamlin, despite leading the most laps, was defeated by 23XI Racing driver Tyler Reddick, leaving him visibly frustrated. Even on pit road, Jordan didn’t miss the opportunity to tease his friend and business partner, knowing they would have fun trash-talking later.
Hamlin later shared his feelings on his Actions Detrimental podcast, expressing how emotionally invested he was in that particular race. He had teased Jordan the night before about Kansas being a guaranteed win, which Jordan acknowledged, showing faith in Hamlin’s abilities. Reflecting on their conversations, Hamlin noted the friendly trash-talking that fuels their competitive spirit. Overall, their internal rivalry adds an extra layer of excitement and camaraderie to their partnership in the racing world.












